On Wings Of Eagles

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Sunday, February 19, 2012

Ivory Soap and Perseverance

Hebrews 10:36 (New International Version)
You need to persevere so that when you have done the will of God, you will receive what he has promised. 

In 1879, Procter and Gamble's best seller was candles. But the company was in trouble. Thomas Edison had invented the light bulb, and the market for candles plummeted since they were now sold only for special occasions. 

The outlook appeared to be bleak for Procter and Gamble. A forgetful employee at a small factory in Cincinnati forgot to turn off his machine when he went to lunch. When he returned he found a frothing mass of lather filled with air bubbles. He almost threw the stuff away but instead decided to try to make it into soap. The soap floated! 

Some people bathed in the Ohio River. Floating soap would never sink and consequently never got lost. Thus, Ivory soap was born and became the mainstay of the Procter and Gamble Company. 

Dear Lord we come before You today asking for the strength we need to persevere. Sometimes it is so easy to just give up. We pray that we would look to You for the strength to keep going. In Jesus’ name, Amen.

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